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“Don’t cry in your beer,” but Kells Beer Co. leaving Natick location this summer

March 15, 2021 by Bob Brown

The Kells Beer Co., in a quirky and dramatic series of social media posts, announced Monday that its Natick Center taproom will close at the end of June.

Kells brewery & tap room

The taproom closed a year ago today due to the COVID-19 pandemic, with hopes that it would reopen over time. Kells continued to sell its tasty brews via online, curbside, and in-store ordering.

But a year after what was supposed to be a temporary taproom closing will soon be permanent, at least at the 21 Summer St., location for this business that sprang from the former Barleycorn’s.

Kells published a series of 3 social media posts on Monday to share its situation. Part 2 of that series reads:

It is ironic to communicate this on 3/15, The Ides of March, the 74th day of the year on which debts were settled in Ancient Rome. Thankfully Fred and I practice render onto Caesar that which is Ceasar’s versus Brutus’ direct approach to conflict resolution…So the last day for The Kells Beer Company in our current location will be June 30, 2021. We will be around for the Friends of Kells until Friday July 2nd (we expect the full Friday Night Slice crew to save that date!!!!)

Yet the beer making isn’t done, according to Kells.

Don’t cry in your beer, this is the beginning of an end.. We still believe Kells Beer will survive in the proper time, place and form. ‘Til then we can all just give it hell every day. We will be open Wednesday with a fresh and hoppy as hell batch of #3 Endless Summer. Carpe Diem

A real estate advertisement for 21 Summer St., that says the quarter-acre property is no longer available, touted the space as being zoned for mixed-use development and providing “a buyer the unique opportunity to re-position or demolish and develop a 5-story mixed use building at this location.”


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