The latest Natick, Mass., business news:
Immersive Gamebox coming to Natick Mall
Not to be confused with Natick Mall’s Level99…or Dave & Buster’s…or Puttshack mini-golf, a new entertainment venue called Immersive Gamebox now plans to bring its group video game venue into the mix, likely in summer of 2023.
Immersive Gamebox is a business branching out across the United States, Europe, and beyond with social video games. Its games include a version of the popular Netflix series Squid Game, the classic Angry Birds, and more.
Immersive Gamebox involves game playing among groups, who cluster in a room geared up with motion tracking, projection mapping, touch screens and surround sound, all while wearing goofy visors (not full-blown virtual reality gear). Physical exertion is minimal, but you do at least move around a bit.
The venue caters both to kids and adults, though some games may be too intense for very young children. School field trips can also be arranged.
An Immersive Gamebox location in Texas charges from $5 for 15 minutes for kids during off-peak hours to $35 for an hour.
Also new at the Mall
Showcase, which closely monitors social media and search engine trends to fill its stores with the hottest toys and collectibles, has opened at Natick Mall.
More than 100 Showcase stores have popped up across North America, and trending now are advent calendars, plush toys, and Pokémon.
Making its return to the Mall will be jeweler Zales.
Good Feet relocates slightly
The Good Feet Store, which specializes in arches to help with foot pain, recently moved from the main strip of buildings in Sherwood Plaza on Rte. 9 east to the free standing building in the plaza closer to Rte. 9. Big Picture Framing was the previous tenant.
The Natick Planning Board approved signage and roof work during an October meeting (about 2 hours, 35 minutes into Pegasus recording).
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