The annual Natick Holiday Stroll drew last-minute holiday gift shoppers, kids and their families on a quest to see Santa, and those who took the event at its word and were just in town to walk around and enjoy the lights before popping into a restaurant for Saturday night dinner.

Natick Center merchants took advantage of the mild-enough weather to throw open their doors in a welcome to shoppers. The strains of live music were audible from inside Baylee Bee, and a hustle-and-bustle scene was evident at Calliope Paperie, where author Lindsay Cadigan was signing copies of her book, Betty the Confetti Yeti. Paper Fiesta hosted Jonah’s Twisters, who gave out free balloon animals to excited children, who then could get further wound up by getting their faces painted at Sweetwaters (we saw 1 little kid fall on the sidewalk, and her face was perhaps saved from hitting the cement when her ballon animal—which did not pop—cushioned the fall). We missed out on the free soup at Agostino’s but are sure it was delicious.




In addition to the classic bricks-and-mortar shopping experience, local small business owners and non-profit organizations set up tables on the sidewalk to capture the street traffic.








The Natick Center Cultural District put together the event, designed to encourage people to shop and eat in Natick’s downtown district.
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