July Jubilation Sidewalk Sale & Festival in Wellesley Square
DATE: Saturday, July 18, 2026
TIME: 10am-4:00pm
SPONSOR: Wellesley Merchants’ Association
July Jubilation is a favorite Wellesley summertime tradition!
For one special day, Central Street becomes the heart of a vibrant summer celebration, with sidewalk tents and tables, incredible once-a-year savings, live entertainment, and plenty of reasons to spend the day in Wellesley Square. Part of Wellesley Square will be closed to traffic especially for July Jubilation to allow dozens of local merchants to show off their incredible deals under tents and on tables outside, and for visitors to stroll freely.
Whether you’re searching for summer fashions, gifts, home décor, delicious food, or simply looking for a fun day with family and friends, July Jubilation is the perfect excuse to explore everything Wellesley Square has to offer.
The July Jubilation atmosphere is always festive and energetic, so come join the fun.
Here’s a taste of what’s in store, 10am-4pm
- Amazing savings at scores of local shops and restaurants
- Music, entertainment, live demonstrations, and performances
- Sweetie’s Candy Bus
- Uncle Joey’s Cannoli Truck
- Wicked Bubbles Dirty Soda Co.
- FREE PARKING courtesy of the Select Board, at all 2-hour street meters
- Exhibits from the Wellesley Fire and Police Departments
- Family fun for all
Plan Your Visit
Visit the Wellesley Square Merchants’ Association event page for details, participating businesses, and updates during the big countdown to July 18.
The Wellesley Square Merchant’s Association has over 60 members, and many will be turning out to celebrate the big day with sales. See the list of all Wellesley Square Merchant’s Association members here. You don’t want to miss this opportunity to save big in Wellesley Square.
July Jubilation entertainment lineup
*Details and times are subject to change. Last-minute updates available at ShopWellesleySquare.com
- DJ Voyage from JAM’N 94.5 FM
10am-4pm - Steve DeMasco’s Shaolin Studios demonstrations
10am-4pm - Face Painting
10am-3pm - Stilt Walker
11am–2pm (roaming Wellesley Square) - Live Music provided by Wellesley Rocks
(Details coming soon.) - Fire Truck and Open Police Cruiser
10am-4pm - Dunk Tank
10am-4pm - Balloon Artist
10am-3pm - Bubble Zone Science of Bubbles
11am-3pm - Smokey The Bear & The Smokehouse
10am-4pm
