The latest Natick, Mass., business news:
East Coast coming to former Joann Fabric site
East Coast Thrift, which has locations in Clinton and Spencer, Mass., has filed paperwork to open a store in Natick at 244 Worcester St, the former Joann Fabric site.
East Coast Thrift describes itself as a “trendy thrift store [that] prides itself on an exclusive selection of second-hand items, offering everything from high-quality clothing for all genders and ages to an array of shoes, housewares, electronics, books, and jewelry.”
East Coast Thrift hasn’t made any formal announcements about coming to Natick, but expect something by year-end.
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Kali Rose Boutique pop-up headed to Mall
Kali Rose Boutique, originally an online and pop-up women’s clothing business, is readying to open a pop-up “soon” at Natick Mall near the Apple Store. If things go well with the pop-up, the business says it may stick around at the mall.
This would follow the clothing retailer’s opening of its first brick-and-mortar shop at Wrentham Premium Outlets.
This is one of those excitable businesses that uses plenty of CAPS and references to “journeys” in its marketing materials. But in short, it’s a family-run business named after owner Michelle Silva’s daughter.
The retailer emphasis its wide range of sizes from extra small to 3X (denim sizes 0–24W). ” I want women to be able to shop Kali Rose and find pieces that are comfortable, flattering, affordable, and make them feel amazing,” Silva says on the company website.
