I wasn’t a marketing major but this seems like something that might have been covered in a Marketing 101 course: Don’t use sandwich boards to share important news during winter in the northeast.
While the MetroWest Medical Center’s Leonard Morse Hospital Emergency Room closed in the fall of 2020, and word has probably gotten out to most in the area, you just never know. Especially if someone hadn’t heard about the change and came across this sign on Union Street in Natick.
We helped them on this one: