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Business buzz: Super Sloth DIY to the rescue at Natick Mall; Ethan Allen celebrates; Longevity center hopes for long life in Saxonville

February 6, 2024 by Bob Brown

The latest Natick area business news:

Super Sloth DIY to the rescue at Natick Mall

Super Sloth DIY, a unique crafting store for kids started by 2 enterprising couples, has opened on the first floor at Natick Mall.

Super Sloth DIY
Courtesy photo

 

Lily Zhao, Zihang Yu, Nana Tang, and Bolong Shi launched the store as a sort of expansion of the already popular Tutuland business they run on Brighton Ave in Boston. Tutuland is best known for its tufting, or rug-making, which involves using yarn and fabric to create fun and stylish designs.

Super Sloth might eventually include tufting too, but for starters, its focus is on a handful of other crafts. This includes liquid art, which involves choosing from a number of different molds (bears, bunnies, creatures called kaws, and pouring a mix of acrylic paint over them). Other crafts are decoden, which entails pressing colorful charms into smartphone cases, combs, mirrors, etc., and beading, with a huge selection of custom designs from China.

Super Sloth DIY
Liquid art (Courtesy photo)

 

As Zhao explains, tufting can take a few hours, which might be a bit much for a mall activity, whereas the other crafts can be completed in much less time.

Super Sloth is initially open 7 days a week to both individuals and party groups (starts at $40 per person).

When I stopped in, Bolong Shi was working at the store, and he said the hope is that Super Sloth will attract families on the seemingly endless quest for something different to do for a birthday or other party.

 

“I grew up going to places like Dave & Buster’s, which are fun, but sometimes you want something quieter,” he said, noting that as the father of a young child he has become more appreciative of having such alternatives.

Zhao, no stranger to the Natick Mall as a shopper, said in a phone interview that the business will track what early clients are interested in, and figure out if or when to bring tufting into the Super Sloth mix. And if Super Sloth takes off, they have hopes to expand to other malls as well.

Super Sloth DIY
Smartphone case decorating (Courtesy photo)

Ethan Allen celebrating 20 years in Natick

The Ethan Allen showroom at 321 Speen St., in Natick will be having a 20th anniversary ribbon cutting celebration on Feb. 15 from 5-7pm. Registration required to attend.


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Modern Wellness opening across the line in Saxonville

Modern Wellness, a spa that offers “a mind/body approach to longevity,” plans to open in March at 1644 Concord St., Suite 2, in Framingham.

Its offerings will address skin health, stress reduction, improved circulation, pain relief, cellular repair, and more. Services like cold plunge, a steam room, and a salt cave will be available, as will a handful of newfangled services with techie names.


Know of Natick businesses coming, going, or doing something new? Let us know: natickreport@gmail.com

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